American pop star Taylor Swift has taken legal steps to trademark her voice and appearance as a defense against fake voices and images created by artificial intelligence and "deepfake" technologies.
According to Medianews.az, the singer applied to the US Patent and Trademark Office to register her voice recordings and visual images.
The purpose is to prevent fake advertisements, songs, and manipulative content created using her name.
The application includes two voice clips and one stage image. The clips contain information about the presentation and release of her new album. In the visual material, Swift is depicted on stage wearing a bright outfit and playing the guitar.
Lawyers evaluate this step as a new legal approach against artificial intelligence imitating the voices and appearances of celebrities. It is noted that such registrations could strengthen legal protection against manipulated content in the future.
Experts state that existing copyright laws are not sufficient in all cases, because artificial intelligence can create new similar content without copying existing material. This creates a legal gap.
It is noted that similar initiatives are supported by other celebrities as well, and updating legal regulations related to artificial intelligence is being discussed.
Medianews.az