The 2026 FIFA World Cup held in the US, Canada, and Mexico could boost the revenues and shares of a number of companies. This was reported by CNBC citing analysts' opinions.
According to the publication, the 2026 World Cup could bring $17 billion in revenue to the US economy. The companies that could benefit the most from the championship are mainly those operating in tourism, sporting goods, hospitality, and consumer products sectors.
Analysts believe that the trips of millions of fans to North America will increase demand for hotels, airlines, and short-term rental platforms. In this regard, an increase in revenues may be observed in companies such as Marriott International, Hilton Worldwide, and Airbnb.
It is noted that manufacturers of sportswear are also among the companies that could benefit from the World Cup. Brands like Nike and Adidas can earn additional income from the increased demand for national teams’ uniforms and fan products. However, some experts indicate that the World Cup may have a limited impact on the long-term financial indicators of these companies.
According to the publication, domestic manufacturers also expect an increase in sales during the tournament. Especially, during major sporting events, the gathering of fans can positively affect the sales of beer and other beverages. The 2026 World Cup will be one of the largest football tournaments in history. The competition jointly hosted by the US, Canada, and Mexico will feature 48 national teams and a total of 104 matches will be held.
Analysts state that although such large-scale sporting events may create short-term commercial advantages for certain companies, investors should also consider the fundamental indicators of companies when making long-term decisions./APA