It is expected that the starting price of the “iPhone 18 Pro” that “Apple” will introduce in the fall will be 1299 dollars. This is 200 dollars more compared to the “iPhone 17 Pro.”
Medianews.az reports that the price increase is mainly associated with the rising costs of RAM and internal memory chips, as well as the implementation of new technologies.
According to experts' calculations, the production cost of the device may increase from 582 dollars to 726 dollars.
Apple’s CEO Tim Cook has also admitted that the increase in memory chip prices affects prices.
Because of this, it is expected that the company will pass part of the additional expenses onto the customers.